Grasslandbeef ® – Is the Brand name for an AIBP initiative designed to create the next generation of beef which is Healthier, Sustainable and focused on Animal welfare.

Our procurement specialists are focused on optimising the best English beef that farmers have to offer, all year round. We specialise in sourcing livestock from farms across England that have grazed on natural pasture grass during the summertime and, in the winter months, we find those animals whose winter diets consist of a high percentage of grass silage.

As a company we have created the B.E.S.T. (Beef Excellence Study Team). This team consists of recognised experts from a range of fields covering animal welfare, ecology, nutrition, production, cooking, medicine and commercial.

We aim to optimise what nature has to offer to create the best beef in the Northern hemisphere.